Dove broke barriers in the marketing of its skin care products several years ago with the Campaign for Real Beauty.  Aimed at women and girls, it featured "real-looking" models and was seen by many as a timely critique of the unrealistic standards set by the beauty industry. 

Earlier this year Dove... a Unilever brand...  launched the first advertising campaign for its male grooming brand,  Dove Men+Care.  The campaign, called "Journey to Comfort" focuses on sports celebrities and celebrates their real lives.

PGA Golfers Davis Love III and Stewart Cink are featured in the latest phase of Journey to Comfort and appear in a series of short, behind-the-scenes videos.  Yesterday afternoon, I asked DLIII about the campaign in a quick telephone interview.

The Ryder Cup captain-to-be spoke about his Mom as an inspiration, "People know about my Dad, but what they don't know is that my Mom was the one who was consistently there, she was the first person I strove to beat in golf".  Later, when I told him that lack of confidence was one of the barriers mentioned most frequently by the beginning golfers I speak to, he again mentioned his Mom.  "She only learned when she met my Dad," he revealed, "up till then she hadn't played, and while it must have been intimidating in the beginning, she channeled her own self-confidence and persevered ... and ultimately maintained a single digit handicap for decades." ---->  More  ---->

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